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The paying user (PU) rate is calculated by dividing the number of unique paid users on day N by the total number of users who installed the app N days ago multiplied by 100.
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These metrics are important because they help developers get a good idea of how many users are sticking around post-install, and how many convert (and when).
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Knowing benchmarks for your specific game genre is a good start to make sure that your app is living up to its full potential, and we want to help with that. App marketing results and performance can be difficult to assess on their own, but it’s also difficult to know exactly where your app stands compared to the competition.įor example, while some churn is natural, knowing if your churn rates are particularly high compared to standard user behavior can help you determine if there are changes that need to be made in order to avoid losing out on interested users and revenue.